Last month we launched Circles of Gold: Honoring Your Network for Business and Career Success, a book I’ve been working on for, oh, about 10 years in one form or another. I wrote this version of the manuscript nearly two-and-a-half years ago while a guest at a fabulous brownstone in Brooklyn, NY. I tied myself to a chair with a daily word count quota for a week while my hosts, Colleen & Dwight, were in California. I admit I took some strolls down those beautiful Brooklyn streets to clear my head and enjoy the energy of that chic New York borough. I felt like I was in an episode of “Sex and the City” (sans the sex), working at my laptop and peering out the window just like Carrie Bradshaw, enjoying the comings and goings of the neighborhood. That idyllic week was followed by months of editing (thank you, Jennifer Grant), design (thank you, Becky Lemna of Lloyd Lemna Design) and proofreading until my eyes fell out. There are many more people to acknowledge–you’ll have to read the book!
Circles of Gold is a culmination of my nearly twenty years of coaching, laying out a blueprint I designed for networking with joy and ease. The bottom line: start with the network you already have. That was probably the most surprising thing I’ve learned as a career coach: most people hate networking because they misunderstand the process. They ignore their real network and go straight to the Internet. Ugh. Keith Ferrazzi said it best in his best-seller, Never Eat Alone: “Cold calls are for suckers.”
Start with who you know, I urge my clients. Create a database of all the people you know, without making assumptions about whether or not they are “worthy” or qualified to help you with your campaign (and yes, it is a campaign). We often stay within the silo of our professional networks, the people we’ve worked with or who share our industry interests. What about all those other people you know, the people at your gym, the folks you worship with, your nail tech or barber? Those people have their own networks, and can make introductions once you’ve honored them with your interest and appreciation. They have their own “Circles of Gold(R).” And so do you.
So what are you up to, and how can we help? Start with your mission to make a difference in the world and I promise you, doors will fly open. Share about your interests and passions and your vision for how you could contribute, and then ask people for their IOR: Ideas, Opinions and Recommendations. You’d be surprised at how eager people are to be of service to you, if only they knew how to help. Let them know and then… ask questions, shut up and listen. Don’t forget to take notes.
For those of you who would like to order the book, I offer you this website link. And please, use my “Friends and Family Discount” (7746JSGG) which will be available through Nov. 24, Thanksgiving Day. That’s my way of saying thank you to all of you who have supported me through the years as I worked on this book. For those of you who already bought the book at full price, I can only say, “Thank you!” I owe you a lot–and a latte.
Photo credit: Joy Meredith
Pictured, my “Church Ladies,” L to R: Cathy Mousseau, Cindi Copeland, the author, Pam Keller, Shelley Kenyon and Renee Cogdell-Lewis